Virtual and augmented reality gives customers the ability to tour and customize a home before it’s even built.
This unique marketing technique extends to energy-efficient and other smart tech packages.
Avid Ratings’ GoTour program is one of the virtual reality choices currently on the market. It essentially enables the builder to present a home with a range of options to the client, who can then approve or suggest different pieces of tech.
Showing your clients a range of options in each room helps start the tech conversation.
“GoTour illuminates all the features in a home and provides information, videos and manufacturer information that normally gets ignored,” says Avid Ratings’ founder Paul Cardis.
Avid Ratings recently released the newest version of GoTour, which is called GoTour OnSite. And we got the inside look at how it works.
Four Aspects of Avid Ratings’ New GoTour That Will Impact Your Business:
#1: Explanation of the GoTour Program
Aside from enhanced features, bug fixes and aesthetic changes (which will be addressed below), the major update to the new GoTour program is the addition of GoTour OnSite.
The OnSite aspect of the app allows homebuyers to take a self-guided tour of model homes through their smartphones or through a builder-provided iPad. OnSite uses scanning technology to pick up radio frequencies from transmitters placed in strategic locations throughout a home.
These frequencies work on proximity, so when a buyer gets near an appliance, fixture or other feature where a transmitter has been placed, they can view a video or see specific options.
For example, when buyers walk into the kitchen, they immediately receive traditional and smart options that fit the builder’s budget.
The same goes for energy-efficient upgrades and options.
GoTour also now offers several customizable options that allow your clients to create a brochure and choose which homes to view. Cardis says this can work without an Internet connection
#2: Promoting Energy-Efficiency and Sustainability with ONSITE
A builder can also include transmitters not just in areas of construction that indicate the opportunity for greater sustainability and efficiency.
A transmitter on the wall could open up the option of high-efficiency spray foam, as opposed to traditional fiberglass. And installing one next to the junction box could showcase solar system options. [gap height=”10″]
Essentially, these transmitters can help builders point out tech options and efficiency upgrades that are usually invisible to the average homebuyer.
#3: Enhanced Features—Embedded Videos and Hosted Tours
Enhanced features in this newer iteration of GoTour aim squarely at builders and bridge the gap between the builder and buyer. The goal is to make the entire homebuying process more convenient.
For example, the use of iFrame and HTML 5 technology allows builders to embed videos and host home tours directly on their website. This can be a cost-effective way to show off homes to a wider audience without having to send a representative to the jobsite.
Another unique feature is the integration of customer reviews through Avid Ratings’ GoSocial platform. This social platform enables buyers to create wish lists of tech and review and check how certain devices are rated online.
Finally, one of the other bigger updates is the ability to filter our designs/options that your company does not offer. This reduces the Houzz-effect, where buyers see a piece of tech and demand, when the builder doesn’t offer it..
#4: Comparing the New GoTour with the Flagship Program
The two major differences between the updated version of GoTour and the flagship program is a focus on accountability and improved word-of-mouth.
As far as accountability goes, manufacturer specifications and recommendations are visible in the options section. This helps the buyer better understand why a certain piece of tech is beneficial.
And an overhauled social platform and a focus on driving traffic to the builder’s site (instead of a third-party) improve word-of-mouth. Homebuyers who are treated to a seamless touring experience on a builder’s website are more likely to refer the builder to friends and family in the future.