Pulte Turns to Consumer Inspiration for Townhome Community

A new townhome community from Pulte Homes is making its mark in Randolph, New Jersey with offerings inspired by consumer feedback.

The development is the city’s first non-age-restricted construction in more than 15 years. “It gave us an opportunity to build in an area where we saw an unmet demand,” says Tom Spiess, PulteGroup general sales manager, northeast corridor.

Kensington Square, a 105-townhome community complete with four varied floor plans, crafts a very suburban feel with its rural New Jersey setting. However, homeowners can mesh this vibe with a city-inspired lifestyle that includes easy access to nightlife, restaurants and a 45-minute ride into Manhattan via train or bus.

There is also a range of technology, from energy efficient appliances to surround sound systems.

Embracing Lifestyle & Walkability

Welcome to Kensington Square.
Welcome to Kensington Square.

Complimenting these city elements, Kensington Square boasts strong walkability appeal with nearby essentials such as a new shopping center under construction and a local synagogue.

In addition, Kensington will unveil a new clubhouse next summer. It’ll have an on-site pool, fitness center and full kitchen for community residents to use.

Pulte is also working on a bike path within the community. 

Unique Floor Plans & Technology

A kitchen of Kensington Square, complete with Whirlpool appliances.
A kitchen of Kensington Square, complete with Whirlpool appliances.

One of the unique aspects of the townhomes’ layouts is that select floor plans feature a master bedroom on the first level, which has proven to be popular among homebuyers.

Within the townhomes, energy efficient technology fills the space in the form of Whirlpool appliances and tankless hot water heaters. 

Buyers have the option of upgrading home packages to feature a wide range of additional technologies that include speakers and surround sound systems, wireless infrastructure and alarm services from ADT.

Inspired by Consumer Feedback

Great room, Kensington Square.
Great room, Kensington Square.

How Pulte came to incorporate the aforementioned tech is built directly into its business model:

“Building Consumer Inspired Home and Communities to Make Life Better.” 

Adhering to this motto, Pulte based many of its new offerings off results of recent consumer surveys. “We’ve had overwhelming demand from our buyers for these types of offerings, so they have been very well received,” says Spiess.

As soon as Pulte receives results from a survey, it immediately takes this feedback and attempts to incorporate consumer demands into all future communities.

These surveys are an excellent example for how consumer feedback drives builder business. By delivering what the customer desires, your bottom line will likely skyrocket.