Making Kitchen & Bath Tech Happen with Experience Marketing
New tech-forward products are flooding the kitchen and bath, but we are never going to get sell-through for them until we start showing and telling the story of the customer experience that comes with them. In the kitchen, what conveniences are added, how is cooking made easier and more fun and more social, how does the social kitchen light up for family and guests in the kitchen and elsewhere, how does food prep and health improve? What are the vignettes and scenarios? Likewise in the bath—what are the five senses experiences? The health and wellness benefits? Answer the questions with compelling marketing and selling and will up the take rates and really positively differentiate the kitchens and baths of new homes vs. new. This session will show you the way!