Smart Kitchen Marketing & Sales: Showcase the Experience
New tech-forward products are flooding the kitchen, but we are never going to get sell-through for them until we start showing and telling the story of the customer experience that comes with them. What conveniences are added, how is cooking made easier and more fun and more social, how does the social kitchen light up for family and guests in the kitchen and elsewhere, how does food prep and health improve? What are the vignettes and scenarios? Answer the questions with compelling marketing and selling and will up the take rates and really positively differentiate the kitchens and baths of new homes vs. new. This session will show you the way!
- Joe Lautner - TecHome Advisors