Sponsor Workshop
Tuesday, October 4 | 11:00 AM - 2:00 PM

Sponsor Lunch & Learn: Selling & Marketing To, Through & Together

How can you win more builder partnerships and achieve spectacular sell-through with them? This session will clue you in on the key strategies and tactics as derived from “TecHome Builder’s Seven Step Process for Selling To & Through Builders.” In the final segment, we’ll focus on establishing and exploiting ecosystem partnerships to avoid the pitfall of coming at builders in pieces and parts. You need to know and execute your role in system solutions and complete product ensembles. We’ll show you how.

You will learn:

  1. How to get products into a builder’s home technology standard offer
  2. How to achieve robust sell through of products and home technology options
  3. How to help builders attract more buyers and sell more homes by promoting tech features
  4. What merchandising aids should be provided to builders for lift and sell-through
  5. What digital assets are required to feed online promotions and digital design centers

This workshop is for:

• Marketing and sales enablement leaders
• Sales leaders and contributors working with builders
• Builder program leaders

$49 reserves your seat at this 3-hour workshop including lunch!

Session Leaders:

John Galante
President
AE Ventures

 

Joe Lautner
Principal
TecHome Advisors

 

11 am
12 pm
1 pm
2 pm
AGENDA
AGENDA
Welcome and Workshop Overview

Selling Tech To & Through Builders—7 Steps to Success Today’s Focus Collaborating with Builders to Create Sales Lift from Standards and Achieve String Sell-Through of Tech Options

Builder Physical & Digital Sales Environments
11:15 am - 12:15 pm
What They Look & Feel Like, How They Operate<br> How Builders Decide Which Products to Feature & Strongly Promote

We'll cover what types of assets and processes are most likely to produce great results and provide examples of winning pays with tech and other innovation categories. Presenters will share visioning home tech standards along with packages and product families promoted and presented in these environments

Buffet Lunch and Break
12:15 pm - 12:45 pm

Best Practices for Product Suppliers in Creating Lift & Generating Strong Sell Through
12:45 pm - 1:15 pm
Succeeding on builder digital sales and marketing platforms

We'll help you to succeed on builder digital sales and marketing platforms. Topics inlcude:

  • What types of assets and processes are most likely to produce great results?
  • Examples of winning pays with tech and other innovation categories
  • Visioning home tech standards, packages and product families promoted and presented in these environments
  • Visioning Ideal Tech Sales Lift and Sell-Through
    1:15 pm - 1:45 pm
    Physical-digital integrations—how to fuel both types of sales and marketing engines

    Physical-digital integrations, we'll talk about how to fuel both types of sales and marketing engines. Plus, discover the value of adding integrator and vendor showrooms and experiences to the mix.

    Questions & Resources for Developing Sales and Marketing Assets and Processes   

    Resources for building assets and developing processes will be shared.

    Brought to you by

    A division of AE Ventures with close ties to the TecHome Builder Summits and online content, TecHome Advisors develops actionable plans that help builders, suppliers and channel partners develop, market, sell and support home tech solutions in the built environment.

     

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