Session Descriptions

All Segments

September 29, 2020

Day 1 Keynote: Essential Tech in a Post Pandemic World
Necessity is the mother of invention and the mother of market inflections! The lifestyle and economic shocks of the COVID-19 pandemic are driving both short and long-term changes in homebuyer tech wants and needs, and in the application of technology to the homebuilding business. This session will cover tech products and applications that are on the rise in the wake of COVID-19. Think connected-productive WFH tech; connected-high-performance-AV-enjoyment at home; healthy home; e-socializing optimized homes; fully digital homebuyer journeys and more!

September 30, 2020

Day 2 Keynote: Future Tech Visions
All the focus on here-and-now, post-pandemic needs and changes in the market doesn’t halt the wave of cool new technology coming to wow homebuyers and transform builder businesses. This session taps tech visionaries for a look at what’s just over the horizon--products, services and applications you’ll soon need to evaluate and plan to implement in your offers and operations.


September 29, 2020

Today’s Safe & Secure Home Options
Home as a sanctuary in an increasingly dangerous world is a top of mind concept, and that means homebuyers are interested in strong security and safety features in the new home they buy. From video doorbells to broader exterior and interior surveillance, intrusion, fire, toxic gas, cyber threats, back-up power and more, we’ll get you up-to-speed on the standards and options you can present to your security-hungry homebuyers.

Enabling 2020s WFH - The Productive TecHome
Short-term government-ordered work-from-home (WFH) is about to evolve to long-term company- and employee-selected WFH, with huge implications for home design and home tech. In this session, we will walk you through the latest research on this workforce shift, what employers and employees expect on WFH accommodations and vision a number of appealing WFH options packages that are bound to be strongly in demand. This is more than a laptop with an embedded camera and mic on it. Get ready to capitalize on a mega-trend.

The Healthy Home Imperative
Healthy home tech was gathering momentum before the pandemic, so you can imagine how much power is behind the trend in the midst of a public health emergency. In this session, we will provide you with a framework and definitions for health home, a look at the products and applications that fall beneath the healthy home umbrella today and what’s on the horizon.

September 30, 2020

Tech Kitchens: The New Hotbed for Innovation & Extraordinary Customer Experience
The kitchen has always been a top focus for homebuyers and homebuilders. It’s often the most used room and the heart of the home, where family and friends gather to cook, eat, drink, work and enjoy each other’s company. And now technology and information services are arriving to enhance the kitchen experience, making cooking a more enjoyable and efficient adventure and leveraging controls, video displays and cameras to make the kitchen a virtual command center and social media broadcast outlet. This session will clue you into the tech that’s here today and about to arrive soon, so you can develop tech forward kitchens that will be homebuyer magnets and deliver wow experiences.

Upping Your Tech Merchandising Game
Home tech merchandise planning is a process in short supply in the home building industry, but probably the process most necessary to ensure you maximize your tech play. In this session, we will describe the elements of a merchandise plan and provide concrete suggestions on good processes for developing it. We’ll also tap into the experiences of tech leaders at other high-volume builders to get their learnings and advice.

Unlocking New Home Lifetime Value
Studies point to the lifetime value of new home maintenance, repairs and improvements being as high as 40% of the initial sale price, yet most builders feed only meagerly (if at all!) from this veritable trough despite being in position to dominate it. In this session, we’ll examine monitored and managed maintenance (sometimes referred to as “digital binders”) as a technology key to unlocking lifetime value for builders and vision the services and processes builders will need to develop to truly seize the opportunity.


September 29, 2020

Smart Unit Tech
What’s the tech feature set and the tech experience of today’s smart multifamily unit? We’ll walk through a number of configurations based on market band, demographics and psychographics. The session will deliver a specific idea bank you can draw on to develop your own compelling packages.

Bottom-lining Tech in Multifamily Properties
Multifamily developers, builders and operators are a financially driven lot, obsessed with ROI. Technology is no exception. In this session will walk through financial analysis and performance on multifamily tech from building management to the shared space and in-unit amenities who’s pay off if more difficult to capture.

Shared Space Transformation for Work-From-Home & Play-At-Home
Work-from-home has gotten real serious real fast and lots of multifamily owners and renters are looking for professional quality solutions for video conferencing and collaboration. At the same time streaming content and connectivity for enjoyment are on the rise and consumers crave high-resolution audio and video. How can you create or transform shared space to meet the rising demand? Answers for you in this session.

September 30, 2020

Multifamily Lux Tech
What kind of tech should a luxury multifamily property boast? This session walks through the technologies and differentiated quality levels you’ll want to include to make a legitimate luxury claim and provide a true luxury experience.

Connectivity Imperatives
Wired and wireless connectivity has never been more vital for multifamily properties, and upping your game may very well become essential to winning and retaining buyers and renters. In this session, we will look at the bandwidth and content services you need to provide in units and common space; infrastructure, hardware and services options; and how to leverage your connectivity in marketing and fees.

Security & Health Safety in Multifamily Properties
Controlling criminal and nuisance intrusions has always been a challenge in multifamily properties, and now we can add biologic intrusions into the threat mix. This session will tune you into state-of-the-market and state-of-the-art integrated access control, surveillance, sensing, credentialing and monitoring solutions you can deploy to address one of the big concerns of buyers and tenants.


September 29, 2020

Lux Party Time Tech
Our ability to entertain and enliven a party with home technology has never been greater. In this session, we tap the expertise of some of the industry’s top luxury tech designers for their best ideas on all kinds of ideas for party time tech. The desire to entertain with memorable wows is one of the drivers for luxury homebuyers, so make sure you’re giving them the tech wows they’re looking for!

Lux Tech for Peace, Calm and Rejuvenation
Fast-paced, high achiever lux homebuyers often look at home as sanctuary—a place to find peace and calm. This session shows how tech can be combined with architectural design to provide relaxing, refreshing, reinvigorating experiences.

Just Showing Off
Beauty is a virtue sought in most every luxury home. In this session, we’ll look at the ways tech can contribute to or enhance the aesthetics of luxury homes. It’s visual elements like lighting, natural light control and video, but also beautiful sounds, smells and touches as well.

September 30, 2020

Lux Tech Idea Bank: From Wealthy Millennials to Rich, Retiring Boomers
Lux wants and tastes vary by generation and time of life, so make sure the lux tech you offer is targeted to the likely wish lists of key buying cohorts like wealthy millennials and retiring boomers. You’ll get great ideas from builders and integrators who are giving these people the lux tech they want.

Lux Connectivity & Productivity
Wealthy executives will be spending more and more time working from home and will be looking for high powered connectivity and productivity tech. We’ll look at three high level productivity solution stacks and the architectural design elements that go with them in this most timely of lux sessions.

Lux Tech & The Great Outdoors
Most lux homes are sited in spectacular settings and include wonderful outdoor elements. In this session, we’ll look at lux tech plays in the outdoors and how tech can bring the beautiful outdoors inside even when the doors and windows are closed.


September 29, 2020

State of the Art in Virtual Model Home Tours
Virtual model tours spiked with the onset of pandemic-driven social distancing, but they are here to stay with the efficiencies and convenience they bring. We’ll look at best implementations and best practices and vision future evolutions in this session.

One-Step Selling & Personalization Online
The two-step process of first selling the home model and lot and then personalizing with options sales could be conflated to single, uber-efficient step with the use of online technologies that cover both steps in a unified buyer journey. In this session, we’ll review the idea in theory and practice.

Integrating Listings & Website Journeys
Most big builders are using online listing services to generate leads and enable part of the buying journey, but how do you integrate your listings with website journeys to take the buyer all the way home? We’ll look at three great examples you can learn from to improve your strategy and execution.

September 30, 2020

From Clicks & Visits to Calls & Sales
Integrated inbound marketing with inside and field sales is always a challenge in process development, training and tracking. We’ll profile a couple of winning implementations you can learn from and build on.

Best Practices in Sales, Design and Production Integration
We all know the promised efficiencies of integrating sales and design with production. This session looks at some real implementations and lessons learned that you can model in your own business.

Optimizing Mobile with On-The-Road Buyers
Most new home marketers are tending to the mobile website experience, but few have moved to optimize mobile for the on-the-road buyers who are often deep in the funnel touring communities and home models. This session looks at paid and organic search strategies, leveraging technologies like beacons at sales centers and models, push special offers and more. The idea – get ‘em while they’re hot!

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