Sponsor Workshop
Tuesday, May 10 | 11:00 AM - 2:00 PM

Spectacular Sell-Through for TecHome Vendors

Now that most good builders, large and smaller, understand that home technology is high on homebuyers’ wish lists, it’s time for the technology industry (manufacturers, distributors, reps and integrators) to step up seriously to the challenge of collaborating with builders on marketing and sell-through.

In this special and highly interactive session, TecHome Advisors leaders, Joe Lautner and John Galante, team with BDX’s Tim Costello and Melissa Morman and other builder marketing platform providers to deliver a comprehensive set of lessons on creating the sales and marketing assets and processes required for both builders and tech vendors to win.

You will learn:

  1. How to get products into a builder’s home technology standard offer
  2. How to achieve robust sell through of products and home technology options
  3. How to help builders attract more buyers and sell more homes by promoting tech features
  4. What merchandising aids should be provided to builders for lift and sell-through
  5. What digital assets are required to feed online promotions and digital design centers

This workshop is for:

• Marketing and sales enablement leaders
• Sales leaders and contributors working with builders
• Builder program leaders

$49 reserves your seat at this 3-hour workshop including lunch!

Fill out my online form.

Session Leaders:

John Galante
AE Ventures


Joe Lautner
TecHome Advisors


Tim Costello
Chairman & CEO


Melissa Morman
Ch. Experience Officer


11 am
12 pm
1 pm
2 pm
Welcome and Workshop Overview

Selling Tech To & Through Builders—7 Steps to Success Today’s Focus Collaborating with Builders to Create Sales Lift from Standards and Achieve String Sell-Through of Tech Options

Builder Physical & Digital Sales Environments
11:15 am - 12:15 pm
What They Look & Feel Like, How They Operate<br> How Builders Decide Which Products to Feature & Strongly Promote

We'll cover what types of assets and processes are most likely to produce great results and provide examples of winning pays with tech and other innovation categories. Presenters will share visioning home tech standards along with packages and product families promoted and presented in these environments

Buffet Lunch and Break
12:15 pm - 12:45 pm

Best Practices for Product Suppliers in Creating Lift & Generating Strong Sell Through
12:45 pm - 1:15 pm
Succeeding on builder digital sales and marketing platforms

We'll help you to succeed on builder digital sales and marketing platforms. Topics inlcude:

  • What types of assets and processes are most likely to produce great results?
  • Examples of winning pays with tech and other innovation categories
  • Visioning home tech standards, packages and product families promoted and presented in these environments
  • Visioning Ideal Tech Sales Lift and Sell-Through
    1:15 pm - 1:45 pm
    Physical-digital integrations—how to fuel both types of sales and marketing engines

    Physical-digital integrations, we'll talk about how to fuel both types of sales and marketing engines. Plus, discover the value of adding integrator and vendor showrooms and experiences to the mix.

    Questions & Resources for Developing Sales and Marketing Assets and Processes   

    Resources for building assets and developing processes will be shared.

    Brought to you by:

    A division of AE Ventures with close ties to the TecHome Builder Summits and online content, TecHome Advisors develops actionable plans that help builders, suppliers and channel partners develop, market, sell and support home tech solutions in the built environment.


    For over 20 years, BDX has been helping companies in the home building industry connect with home buyers and each other. BDX is owned by the building industry (specifically 35 of the nation’s top builders) and its mission is to help builders sell more new homes, at higher margins, while improving builder profitability.


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